Joico Styling Joigel Firm Styling Gel (Hold 08) 250ml/8.5oz

A shampoo designed for athletes, particularly swimmers Targets heavily styled hair & those residing in hard water areas Eliminates chlorine that will transform blonde hair to green Clears styling product buildup & mineral residues caused by hard water Hair appears hydrated & conditioned To use: Apply to damp hair & foam up. Rinse well. Repeat if needed

A color-balancing shampoo for blonde or gray hair Features a unique color-correcting formula to maintain cool platinum blondes & silver foxes Contains Multi-Spectrum Defense Complex to protect color against fading Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip Instantly banishes brassy or yellow tones on blonde or gray hair Adds shine & combats frizz Leaves hair soft, smooth & manageable with vibrant color

A color-balancing conditioner for blonde or gray hair Contains Multi-Spectrum Defense Complex to protect color against fading Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip Instantly banishes brassy or yellow tones on blonde or gray hair Adds shine & combats frizz while moisturizing hair Hair appears softer, smoother & more manageable with vibrant color

A deeply nourishing & illuminating conditioner Helps instantly revive blonde hair without weighing it down Contains Bio-Advanced Peptide Complex to target & re-construct damaged strands Blended with Arginine, a naturally-occurring amino acid for replenishing benefits Infused with Polynesian & Tahitian Tamanu & Manoi oils to hydrate hair Hair appears softer, shinier & detangled with vibrant color Ideal for any bleached, double-processed or highlighted blonde hair

A deeply nourishing & illuminating conditioner Helps instantly revive blonde hair without weighing it down Contains Bio-Advanced Peptide Complex to target & re-construct damaged strands Blended with Arginine, a naturally-occurring amino acid for replenishing benefits Infused with Polynesian & Tahitian Tamanu & Manoi oils to hydrate hair Hair appears softer, shinier & detangled with vibrant color Ideal for any bleached, double-processed or highlighted blonde hair

A deeply nourishing & illuminating mask for blonde hair Helps neutralize nasty trace minerals that lead to dullness & yellowing Contains Bio-Advanced Peptide Complex to target & re-construct damaged strands Blended with Arginine, a naturally-occurring amino acid for replenishing benefits Infused with Polynesian & Tahitian Tamanu & Manoi oils to hydrate hair Hair appears softer, shinier & detoxified with vibrant color Ideal for any bleached, double-processed or highlighted blonde hair

A nourishing & illuminating shampoo for blonde hair Features a sulfate-free formula to gently cleanse hair Contains Anionic Surfactant Molecules to lift away dirt & oil Restores hair's optimal pH level while eliminating brassy tones Infused with Polynesian & Tahitian Tamanu & Manoi oils Helps hydrate hair, controls frizz & boosts shine Leaves hair soft, smooth & healthy looking with vibrant color Ideal for any bleached, double-processed or highlighted blonde hair

A highly nourishing hair treatment Contains an intensely hydrating Hydramine Sea Complex Blended with murumuru, olive & shea butters Offers nourishment to rescue dry hair Hair appears softer, smoother, bouncier & more revived Perfect for thick & coarse dry hair

A highly nourishing hair treatment Contains an intensely hydrating Hydramine Sea Complex Blended with murumuru, olive & shea butters Offers nourishment to rescue dry hair Hair appears softer, smoother, bouncier & more revived Perfect for thick & coarse dry hair

An one-minute intensely hydrating conditioner Powered by Hydramine Sea Complex, a blend of unique natural moisturizing elements from the ocean Helps restore hair’s hydrolipidic barrier while preventing dehydration Deeply nourishes dry-to-extremely dry hair & reduces breakage by up to 55% Allows better styling with greater fluidity Keeps hair softer, smoother, shinier & detangled

An one-minute intensely hydrating conditioner Powered by Hydramine Sea Complex, a blend of unique natural moisturizing elements from the ocean Helps restore hair’s hydrolipidic barrier while preventing dehydration Deeply nourishes dry-to-extremely dry hair & reduces breakage by up to 55% Allows better styling with greater fluidity Keeps hair softer, smoother, shinier & detangled

An intensely hydrating shampoo for thick or coarse, dry hair Rich, luxurious formula restores elasticity to dehydrated hair Gently cleanses hair without stripping vital moisture Powered by Hydramine Sea Complex, a blend of unique natural moisturizing elements from the ocean Helps restore hair’s hydrolipidic barrier while preventing dehydration Leaves hair smooth & bouncy

A protective & moisturizing conditioner Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Moringa Seed Oil, a rich source of anti-oxidants, Vitamins A & E, Zinc & Silica Infused with protective lipid to prevent thermal, chemical, styling & UV damage Boosts vital moisture while instantly detangling hair Hair appears softer, shinier, more resilient & healthier-looking

A powerful at-home hair treatment mask Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Moringa Seed Oil, a rich source of anti-oxidants, Vitamins A & E, Zinc & Silica Blended with Arginine to strengthen hair bonds & encourage bond renewal Infused with protective lipid to prevent thermal, chemical, styling & UV damage Deeply replenishes hair without weighing it down Proactively builds hair’s resistance to damage Hair appears softer, shinier, more resilient & healthier-looking

A moisturizing & protective shampoo Creates a rich lather to effectively remove dirt, impurities & buildup without roughing up hair cuticle or stripping vibrant color Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Moringa Seed Oil, a rich source of anti-oxidants, Vitamins A & E, Zinc & Silica Blended with Arginine to strengthen hair bonds & encourage bond renewal Infused with protective lipid to prevent thermal, chemical, styling & UV damage Leaves hair clean, soft, smooth, shiny, resilient & healthy-looking Free of SLS/SLES sulfates

A color-balancing & neutralizing conditioner Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz Provides incredible slip & detangling Keeps hair nourished & healthy-looking with brilliant shine

A color-balancing & neutralizing conditioner Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz Provides incredible slip & detangling Keeps hair nourished & healthy-looking with brilliant shine

A brass-neutralizing shampoo for blonde hair Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz Provides incredible slip & detangling Keeps hair nourished & healthy-looking with brilliant shine Free of SLS/SLES sulfates

A brass-neutralizing shampoo for blonde hair Creates a rich lather to gently cleanse hair while instantly banishing unwanted yellow tones Instantly cools brassy tones & brightens cool blonde hair Harnesses Smart Release Technology to continuously release Rosehip Oil, Arginine & Keratin Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Monoi Oil & Tamanu Oil to deeply hydrate hair & fight frizz Provides incredible slip & detangling Keeps hair nourished & healthy-looking with brilliant shine Free of SLS/SLES sulfates

A moisturizing conditioner for fine or medium, dry hair Lightweight, ultra-creamy formula does not weigh down hair Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Coconut Water, a natural hydrator rich in Vitamins A, C & E to quench dry hair Infused with Sea Kelp to provide targeted moisture & vital nutrients Detangles even super-fine strands Hair becomes softer, lighter, bouncier & healthier-looking

A lightweight moisturizing gelée mask for fine or medium, dry hair Provides a boost of healthy hydration without weighting down delicate strands Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Coconut Water, a natural hydrator rich in Vitamins A, C & E to quench dry hair Infused with Sea Kelp to provide targeted moisture & vital nutrients Hair looks replenished, shiny & healthy after just one use

A moisturizing conditioner for fine or medium, dry hair Creates luxurious lather to thoroughly cleanse away residue without stripping hair of its natural moisture Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Contains Coconut Water, a natural hydrator rich in Vitamins A, C & E to quench dry hair Infused with Sea Kelp to provide targeted moisture & vital nutrients Leaves hair clean, soft, bouncy & healthy-looking

A volumizing & detangling conditioner for fine, limp hair Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Rice Protein, rich in amino acids to strengthen & thicken hair Blended with Bamboo Extract to build volume while promoting thicker, stronger & shinier strands Infused with Lotus Flower to improve elasticity & give hair a healthy appearance Creates full, airy & touchable body without weighing hair down Provides 24-hour style retention & long-lasting humidity protection Leaves strands tangle-free & nourished with a barely-there touch

A volumizing & detangling conditioner for fine, limp hair Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Rice Protein, rich in amino acids to strengthen & thicken hair Blended with Bamboo Extract to build volume while promoting thicker, stronger & shinier strands Infused with Lotus Flower to improve elasticity & give hair a healthy appearance Creates full, airy & touchable body without weighing hair down Provides 24-hour style retention & long-lasting humidity protection Leaves strands tangle-free & nourished with a barely-there touch

A volumizing & nourishing shampoo for fine, limp hair Creates a rich lather to gently yet thoroughly remove oil & dirt without weighing down hair Uses Smart Release Technology to continuously release healthy-hair ingredients Helps repair, strengthen & protect hair from the cumulative effects of daily styling Formulated with Rice Protein, rich in amino acids to strengthen & thicken hair Blended with Bamboo Extract to build volume while promoting thicker, stronger & shinier strands Adds instant, lightweight body & shine Provides 24-hour style retention & long-lasting humidity protection Leaves hair fuller, bouncier & nourished with a natural feel

A repairing & shine-boosting treatment for color-treated hair Formulated with deeply nourishing Manketti Oil & Argan Oils Helps repair & seal hair's outer protective layer to lock in color vibrancy Contains silk, soy & seaweed extract to prevent damage during styling Adds an instant shine to hair Leaves hair soft, smooth, manageable & touchable with vibrant color

A color-preserving, reconstructing shampoo Helps gently cleanse hair & prevents color loss Formulated with advanced QuadraBond Peptide Complex TM Helps restore & shield hair's natural B-layer Leaves hair lustrous & elastic with brilliant, long-lasting color

A repairing & shine-boosting treatment for color-treated hair Formulated with deeply nourishing Manketti Oil & Argan Oils Helps repair & seal hair's outer protective layer to lock in color vibrancy Contains silk, soy & seaweed extract to prevent damage during styling Adds an instant shine to hair Leaves hair soft, smooth, manageable & touchable with vibrant color

A repairing & shine-boosting treatment for color-treated hair Formulated with deeply nourishing Manketti Oil & Argan Oils Helps repair & seal hair's outer protective layer to lock in color vibrancy Contains silk, soy & seaweed extract to prevent damage during styling Adds an instant shine to hair Leaves hair soft, smooth, manageable & touchable with vibrant color

A high-powered, repairing shampoo for damaged hair Creates rich lather to gently cleanse without stripping hair Harnesses Smartrelease Technology, an one-of-a-kind liposome delivery system that continuously releases ingredients Helps repair, strengthen & protect hair from the damaging effects of daily styling Formulated with Keratin, a protective protein found naturally in hair Actively seeks out damage & repairs hair by replacing lost proteins Contains Evening Primrose Oil, a rich source of Omega-6 & Gamma-Linolenic Acid for nourishing benefits Infused with Guajava Fruit Extract, packed with anti-oxidants & Lycopene to protect hair against UV damage Unveils smoother, shinier, bouncier, stronger, healthier-looking & more manageable hair

A high-powered, repairing shampoo for damaged hair Creates rich lather to gently cleanse without stripping hair Harnesses Smartrelease Technology, an one-of-a-kind liposome delivery system that continuously releases ingredients Helps repair, strengthen & protect hair from the damaging effects of daily styling Formulated with Keratin, a protective protein found naturally in hair Actively seeks out damage & repairs hair by replacing lost proteins Contains Evening Primrose Oil, a rich source of Omega-6 & Gamma-Linolenic Acid for nourishing benefits Infused with Guajava Fruit Extract, packed with anti-oxidants & Lycopene to protect hair against UV damage Unveils smoother, shinier, bouncier, stronger, healthier-looking & more manageable hair

Contains Guajava Fruit Extract, packed with anti-oxidants & Lycopene to help protect hair against UV damage Blended with Evening Primrose Oil for nourishing benefits Uses SmartRelease Technology, one-of-a-kind liposome delivery system that continuously releases ingredients Helps repair, strengthen & protect hair from the damaging effects of daily styling Rebuilds & re-fortifies even hopeless hair in minutes Instantly unveils silky-soft, stronger & healthier-looking hair

Extremely hydrating treatment with pH 3.5 for overly dry, damaged hair Re-structures hair with exclusive Keratin Silicone Complex Penetrates deeply to seal the cuticle Increases elasticity, strength & luminosity Leaves hair silky smooth, manageable & healthy

A luxurious, color-locking daily conditioner Contains African Manketti Oil, a rich source of Vitamin E, nature’s well known environmental protection against fading Blended with Argan Oil, a powerhouse of Vitamin E, anti-oxidants & essential fatty acids that help deeply hydrate & nourish hair Harnesses Smartrelease Technology, an innovative liposome delivery system that continuously releases ingredients Helps repair, strengthen & shield hair from the cumulative effects of daily styling Doubles hair resistance to breakage Hair appears bouncier, shinier & more manageable with vibrant, long-lasting color

A gentle, color-preserving daily shampoo Produces a luscious lather to wash away dirt & debris Contains African Manketti Oil, a rich source of Vitamin E, nature’s well known environmental protection against fading Blended with Argan Oil, a powerhouse of Vitamin E, anti-oxidants & essential fatty acids that help deeply hydrate & nourish hair Harnesses Smartrelease Technology, an innovative liposome delivery system that continuously releases ingredients Helps repair, strengthen & shield hair from the cumulative effects of daily styling Leaves hair shiny, bouncy & healthy with vibrant color

A color-balancing conditioner for lightened brown hair Features a true-blue formula for color-correcting on contact Contains Multi-Spectrum Defense Complex to protect color against fading Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip Instantly banishes brassy, orange tones on lightened brown hair Preserves 89% of hair color for up to eight full weeks Hair appears softer, smoother, shinier & frizz-free with true color

A gentle anti-fade daily cleanser for color-treated hair Preserves up to 8 weeks of vibrancy & intensity of gorgeous hair color Gently washes away daily buildup & debris Fortifies hair for 3X greater resistance to breakage Contains CAMELIA OIL to seal in moisture & restore luminous shine to hair Infused with POMEGRANATE FRUIT EXTRACT to protect the longevity of hair color Developed with SMARTRELEASE TM TECHNOLOGY, the brand’s signature liposome delivery system to repair, strengthen & protect hair from the damaging effects of daily styling Hair appears smooth with rejuvenated, vibrant color Free of SLS/SLES Sulfates

A gentle anti-fade daily cleanser for color-treated hair Preserves up to 8 weeks of vibrancy & intensity of gorgeous hair color Gently washes away daily buildup & debris Fortifies hair for 3X greater resistance to breakage Contains CAMELIA OIL to seal in moisture & restore luminous shine to hair Infused with POMEGRANATE FRUIT EXTRACT to protect the longevity of hair color Developed with SMARTRELEASE TM TECHNOLOGY, the brand’s signature liposome delivery system to repair, strengthen & protect hair from the damaging effects of daily styling Hair appears smooth with rejuvenated, vibrant color Free of SLS/SLES Sulfates

An anti-fade serum that boosts color vibrancy & provides UV protection Formulated with rich camellia oil to seal in moisture & restore luminous shine Contains pomegranate fruit extract, rich in tannins & antioxidants, to prolong hair color freshness Infused with SmartRelease TM Technology, continuously releasing rosehip oil, arginine & keratin to repair & strengthen hair Helps prevent hair color from fading off-tone when exposed to UV or sunlight Reduces frizz for smoother hair in just one use, leaving it soft & brilliantly shiny Suitable for color-treated hair, ensuring long-lasting vibrancy & protection Made in the USA

A color-balancing conditioner for blonde or gray hair Contains Multi-Spectrum Defense Complex to protect color against fading Blended with Bio-Advanced Peptide Complex for repairing from root-to-tip Instantly banishes brassy or yellow tones on blonde or gray hair Adds shine & combats frizz while moisturizing hair Hair appears softer, smoother & more manageable with vibrant color

A premium shampoo that revitalizes & rejuvenates tired, dull hair Contains SmartRelease TM Technology to continuously deliver healthy hair ingredients Combines the power of collagen to restore strength & elasticity to hair strands Developed with Buriti oil, rich in antioxidants & vitamins A & E, for deep hydration & shine Includes arginine to strengthen internal hair bonds & promote renewal Softens hair, detangles, & boosts youthful body & bounce Suitable for all hair types Certified PETA Global Animal Test-Free Made in the USA

A premium conditioner that revitalizes & hydrates dry, brittle hair Combines the power of collagen to restore strength & elasticity to hair strands Developed with Buriti oil, rich in antioxidants & vitamins A & E, for deep hydration & shine Contains SmartRelease Technology to continuously deliver healthy hair ingredients Includes arginine to strengthen internal hair bonds & promote renewal Softens hair, detangles, & boosts youthful body & bounce Suitable for all hair types Certified PETA Global Animal Test-Free Made in USA

A rejuvenating mask that deeply nourishes & revitalizes hair Contains SmartRelease TM Technology to continuously deliver healthy hair ingredients Combines the power of collagen to restore strength & elasticity to hair strands Developed with Buriti oil, rich in antioxidants & vitamins A & E, for deep hydration & shine Includes arginine to strengthen internal hair bonds & promote renewal Softens hair, reduces frizz, & boosts youthful body & bounce Suitable for all hair types & certified PETA Global Animal Test-Free Made in the USA

A detoxifying professional shampoo designed to remove buildup & restore hair’s natural vibrancy Balances powerful cleansing agents with SmartRelease Technology that continuously delivers keratin, arginine & rosehip oil to strengthen & protect Purifies hair using guajava fruit extract rich in antioxidants & lycopene to defend against UV damage & pollutants Nourishes strands with evening primrose oil & manketti seed oil packed with omega-6 to restore softness & resilience Revives hair with hydrolyzed keratin & wheat protein that rebuild structure & improve elasticity without stripping moisture Supports scalp health with aloe vera, allantoin & hyaluronic acid to soothe, hydrate & maintain shine Suitable for all hair types including color-treated, especially those exposed to chlorine, hard water or styling products Made in the USA

A lightweight glossing oil designed to boost shine & protect color-treated hair from damage Infuses strands with African Manketti oil, a rich source of Vitamin E that helps prevent color fading & environmental stress Strengthens hair using keratin proteins that actively repair damage by replacing lost structural components for healthier texture Hydrates deeply with Argan oil packed with antioxidants & essential fatty acids that nourish dry or brittle hair without heaviness Delivers continuous care through SmartRelease Technology that gradually releases rosehip oil, arginine & keratin to protect from styling damage Enhances shine by up to 150% while doubling color vibrancy & improving softness, smoothness & frizz control in every drop Recommended for color-treated, dry or damaged hair types seeking shine & protection without weight Made in the USA

A color-protecting conditioner designed to hydrate & preserve vibrancy in treated hair Nourishes strands with Camellia Oil rich in Omega 9 fatty acids & antioxidants that seal in moisture & boost shine Defends color longevity using Pomegranate Extract packed with tannins & fade-fighting antioxidants that help maintain vibrancy Repairs & strengthens hair with SmartRelease™ Technology that gradually delivers Rosehip Oil, Arginine & Keratin to reduce damage Smoothes texture with a creamy, sulfate-free formula that instantly detangles while reducing breakage by over 70% compared to non-conditioning shampoos Supports daily styling resilience through a blend of Shea Butter, Olive Oil & Sunflower Seed Oil that softens & protects hair Recommended for color-treated hair seeking long-lasting vibrancy & hydration without harsh ingredients Made in the USA

A color-protecting conditioner designed to hydrate, detangle & preserve vibrancy in treated hair Delivers a creamy texture enriched with Camellia oil & Pomegranate extract to seal in moisture & fight fading with antioxidant power Strengthens strands using SmartRelease Technology that continuously delivers Rosehip oil, Arginine & Keratin to repair & protect from daily styling Nourishes with Shea butter, Olive oil & Sunflower seed oil to enhance softness, reduce breakage & improve manageability Supports long-lasting color with fade-fighting tannins & omega-9 fatty acids that maintain shine for up to 8 weeks Protects hair from pollution & UV damage while smoothing texture with hydrolyzed keratin & phosphatidylcholine Suitable for all hair types, especially color-treated, dry or chemically processed hair Made in the USA

A no-rinse overnight treatment that strengthens bonds & restores softness while you sleep Fortifies hair with SmartRelease Technology that gradually delivers Rosehip Oil, Arginine & Keratin to repair & protect strands from daily styling damage Nourishes deeply using Coconut Oil & Calophyllum Inophyllum Seed Oil rich in antioxidants & essential fatty acids that boost shine & reduce breakage Smoothes & softens texture with Dimethicone & Cyclopentasiloxane that form a breathable barrier to lock in moisture & enhance silkiness Strengthens internal hair structure with Hydrolyzed Keratin & Arginine HCL that rebuild bonds & improve resilience against environmental stress Enhances radiance with Gardenia Taitensis Flower Extract & Rosa Canina Fruit Oil that condition hair while adding a natural glow Recommended for dry, damaged or color-treated hair types needing overnight repair & shine boost Made in the USA

A collagen-enriched shampoo designed to restore bounce, shine & manageability to aging hair Delivers a creamy lather infused with hydrolyzed collagen & Buriti fruit oil to strengthen strands & replenish moisture Revives dull hair using SmartRelease Technology that continuously delivers rosehip oil, arginine & keratin to repair & protect Nourishes with antioxidant-rich Buriti oil & vitamins A & E to restore softness, reduce frizz & boost shine Supports elasticity with arginine & oat peptides that help rebuild hair bonds & improve resilience against breakage Purifies gently with a sulfate-free formula that cleanses without stripping natural oils or irritating the scalp Suitable for all hair types, especially dry, brittle or mature hair needing revitalization Made in the USA

A collagen-infused conditioner designed to restore bounce, shine & softness to aging hair Delivers a creamy texture enriched with Buriti fruit oil, collagen & SmartRelease Technology to hydrate brittle strands & reduce breakage Strengthens internal hair bonds with arginine & keratin while rosehip oil continuously nourishes through liposome delivery Revives dry hair using coconut oil, sunflower seed oil & safflower seed oil rich in antioxidants & omega fatty acids Detangles & smooths wiry strands with hydrolyzed collagen & guar hydroxypropyltrimonium chloride for improved manageability & elasticity Protects hair from daily styling damage with a blend of emollients, humectants & conditioning agents for long-lasting softness Suitable for mature, dry, processed or color-treated hair types seeking youthful texture & shine Made in the USA