Its A 10 Potion 10 Collection

A repairing & nourishing daily shampoo Creates a rich lather to gently cleanse & detangle hair C...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields the natura...

A repairing & nourishing daily conditioner Contains Keratin Amino Acids to restore natural moistu...

A naturally-derived, repairing hair mask for dry or damaged hair Contains keratin amino acids to ...

An emollient-rich styling gel Formulated with Panthenol to add body & thicken hair Provides a na...

A nutritive & strengthening conditioner Provides nourishing, detangling & frizz-taming benefit...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredien...

A high performance mask to promote well being of your hair Remarkably nourishes, softens & smooth...

A high performance leave-in treatment for incredible hair immediately Repairs dry damaged hair & ...

A versatile leave-in treatment for natural & color-treated blondes Helps de-frizz & detangle hair...

A high performance leave-in treatment for incredible hair immediately Repairs dry damaged hair & ...

A high performance shampoo for all hair types Nourishes hair with a rich blend of vital ingredien...

A repairing & smoothing shampoo Features a sulfate-free, creamy whipped formula to deeply cleanse...

A deep conditioning & all-in-one hair treatment Takes extra-special care of curly & wavy hair De...

A high performance mask to promote well being of your hair Remarkably nourishes, softens & smooth...

An effective multi-purpose wash Creates a rich explosive lather to deeply cleanse & condition hai...

Offers maintenance of keratin straightening treatments Replaces lost protein & shields the natura...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin that de...

An emollient-rich, alcohol-free styling gel Formulated with Sunflower Seed Extract, a natural sun...

A repairing & enhancing treatment for blondes Contains a unique compound of natural ingredients t...

A nutrient-rich, silk-infused daily conditioner Contains Hydrolyzed Silk that restores natural li...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening ...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin that de...

A nutrient-rich, silk-infused daily shampoo Helps gently cleanse while hydrating & strengthening ...

A deep conditioning leave-in hairspray Formulated with Hydrolyzed Silk, an easy-to-absorb silk pr...

A nutritive & strengthening conditioner Contains Keratin Amino Acids & Hydrolyzed Keratin that de...

A deep conditioning leave-in hairspray Formulated with Hydrolyzed Silk, an easy-to-absorb silk pr...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a specialized...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blond...

A multi-benefit clay mask for blonde hair Formulated with natural ingredients to restore, protect...

A daily brightening & protective shampoo Targets the special needs of platinum blondes, ash blond...

A shine-boosting gentle daily cleansing shampoo Combines the newest technology with a specialized...

A multi-benefit blow dry hair gloss Formulated with highly effective moisturizers that strengthen...

A light-diffusing, smoothing & anti-frizzing leave in hair treatment Penetrates hair with deep mo...

A hydrating shampoo that delivers twirl-worthy tresses straight from the shower Supplies’ just-ou...

A hair oil that gives shine & control with salon-quality results Acts as an intensive natural con...

A restorative leave-in treatment designed to rebalance & soothe the scalp Employs potent natural ...

A restorative shampoo designed to detoxify & soothe the scalp Employs kaolin clay, gently lifting...

A restorative conditioner designed to rejuvenate the scalp & reveal gorgeous tresses Employs amin...

A restorative scalp serum designed to rebalance oily skin & reduce scalp discomfort Employs natur...

A nutrient- & antioxidant-rich hair smoothing balm Contains Marshmallow Root Extract to provide l...

A multi-tasking, sulfate-free shampoo Formulated with keratin protein to deliver intense conditio...

A multi-tasking, sulfate-free shampoo Formulated with keratin protein to deliver intense conditio...

Combines brand-new technology with a daily-use formula Provides professional-strength conditionin...

A multi-tasking, non-greasy styling balm Formulated with professional-grade ingredients to beauti...

A blow-dry treatment for gorgeous hair in all kinds of weather Locks out humidity & frizz-causing...

A vegan, lightweight & “non-injective” solution for dynamic lines Provides an advanced formula ta...

Contains AOX+ advanced antiocidant technology and pure Vitamin C. Helps neutralize free radicals a...